Advanced data analytics play a pivotal role in managing traffic. By processing vast amounts of real-time data, sophisticated software can highlight trends and anomalies that might go unnoticed by human observers. This analysis provides a factual basis for decision-making, ensuring that interventions are targeted and effective. For example, if data reveals a consistent congestion point at a specific intersection during rush hour, city planners can implement targeted solutions, such as adjusting light cycles or redesigning the roadway layout, to mitigate the issue.